Responsibilities – As Vice President of Consumer Analytics, Glenn Kawasaki leads the Consumer Analytics team to provide best-in-class strategy and support for our sales teams and clients.
Background –Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics and built a high-performing data science team, upgraded technology, and implemented best practices to drive a higher level of support for Mspark clients. He was promoted to Vice President of Consumer Analytics in June 2020.
Glenn has spent the majority of his career in Marketing and Analytics roles. Before joining Mspark, he was VP of Analytics for WorkPlace Media and VP of Consumer & Digital Analytics for Imagitas (a division of Pitney Bowes). In these roles he drove strategy, innovation, and client solutions.
Education – Glenn earned a Bachelor’s Degree in Marketing from California State University, Fullerton.
Outside the office – Glenn and his wife, Janice, live in the Boston metro area. Glenn grew up in Southern California and moved to the East Coast in 2006 to Connecticut and has resided the past six years in the Boston area. He enjoys staying active by working out, playing tennis and volleyball, and coaching club volleyball. He also loves to travel and each year plans an international trip to a new destination.