Maximize Your Advertising Dollars With Integrated Campaigns

Whether you are a media buyer for a national brand or a small business, Mspark has you covered.

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Shared direct mail paired with digital advertising is a powerful marketing tool for restaurants of all types — casual dining, fast casual, QSR, and pizza to name a few. Print drives 11% purchase intent compared to only 4% with digital alone – that’s a 175% increase in purchase intent when anchoring your digital campaign with print!

An integrated campaign utilizing any of our shared or direct mail products and our Boost Solution delivers a digital ad to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. This multi-channel approach increases frequency, measures foot traffic, and amplifies your message, resulting in increased response.

Source: Millward Brown Print Campaign Analysis

Drive Better ROI With Multi-Channel Campaigns

Mspark offers a variety of integrated advertising and marketing solutions to help restaurant marketers achieve their goals related to CRM growth, brand awareness, competitive intrusion, and labor shortages. Our cost-effective solutions are custom-built to create a powerful marketing mix for our clients to increase response and ROI. Our solutions include shared mail products, direct mail products, trigger-based marketing programs, and digital advertising solutions—all supported by data analysis and targeting along with award-winning graphic design.

Frequently Asked Questions

Does Mspark print and/or provide design services?

Absolutely. Our all-inclusive pricing rates include design, printing, postage, and shipping so there are no hidden fees in our process. In fact, we have an award-winning design department who just received another round of awards from a national design competition.

Do you already have a direct mail piece designed and printed? We can put your business in our shared direct mail package as well, which will save you money when compared to solo direct mail options.

What targeting capabilities do you have?

Our Consumer Analytics team brings together many types of data to create a much more insightful view of your customers than a geography-based mailing list. They create a mailing profile that tells you who your best customers are, where they live, what they like, and where you can find prospects that most resemble your customers. In other words, we have the ability to target your current and potential customers all the way down to the household level. For even more detailed information about our targeting capabilities, please visit our data analysis page.

How does an integrated campaign with Boost work?

Boost leverages the same address files as the direct mail and targets digital ads, via addressable geofencing, to devices identified within each household including mobile, tablet, and desktop.

How does Mspark measure foot traffic to physical store locations and online conversions?

To measure foot traffic to physical locations, Mspark leverages a list of store locations and when we see one of the devices served a digital ad, we’re able to track and report the visit. For measurement of online conversions, pixel tracking is used on the confirmation/thank you page.

Integrated Marketing Solutions

Increase Response Rates and ROI with Targeting Down to the Household Level with the Impact Postcard Boost Solution

The high-visibility Impact Postcard Boost Solution mails outside of our shared mail package and produces solo mail results at a fraction of the cost with targeting available down to the household level. This shared mail solution with integrated digital ads ensures your message will reach your target audience in print and digital formats in a professional and personalized manner.

Cost-effectively Promote Your Restaurant to an Entire Market with Our Wrap Boost Solution

The Wrap Boost Solution is a high-visibility saturation product that allows you to cost-effectively promote your business to an entire market. The Wrap contains all of the other inserts we send (except the Impact Postcard), so it’s the first part of our direct mail package that a person sees in their mailbox. This places your business front and center and showcases your products and services. The reach and frequency of your campaign increase even more with the addition of complementary digital ads targeted to the same audience to set the stage for the arrival of your printed piece.

Keep Campaign Costs Low with the Targeted Insert Boost Solution

Targeted Inserts with Boost give you the flexibility to meet your business needs and budget requirements while targeting the customers most likely to do business with you with print and digital ads. These two-sided, full color pieces are available in 9 different sizes, allowing you flexibility to showcase as many (or few) products or services as you need in a single mailing while targeting the same audience with Boost to increase reach and response.

See How Our Integrated Marketing Solutions Have Helped Restaurants Like Yours Drive Traffic & Increase ROI

QSR

Objective

A regional QSR was looking to target households and drive traffic to four of their regional locations across multiple months.

Our Approach

  • Identified the client’s key geography to build out both direct mail and digital geo-fencing components of the campaign utilizing Targeted Inserts + Addressable
    Geofencing (AGF) Digital Display Ads
  • For digital, we targeted the full direct mail list with about a 98% match rate
  • The direct mail pieces dropped at the end of each campaign month. 18 digital impressions targeting the same households deployed over the course of 10 days, starting
    1-2 days before the direct mail piece hit the mailbox
  • Campaign results were tracked by monitoring website traffic, as well as foot traffic attribution at all 4 locations

The Results

360,215

impressions

0.20%

CTR 2x greater than industry average

715

website visits and 117 foot-traffic conversion

Casual Dining Restaurant Chain

Objective

A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.

Our Approach

  • Targeted ZIP codes based on propensity to dine out
  • Mailed a Targeted Insert to 16,685 households surrounding the location
  • Maintained consistent monthly frequency with appealing offers

The Results

200

coupons redeemed after one mailing

$5.48

in sales for every $1 spent on advertising

$5,453

ROI leading the client to recommend our solutions to their corporate office

National Pizza Chain

Objective

A national pizza chain customer wanted to enhance their current print program by combining loyalty and acquisition messaging in the same mailing to save money and increase return on investment. They were also looking to increase year-over-year sales and drive more customers to their stores.

Our Approach

  • Targeted full ZIP codes within delivery area around each location
  • Created multiple consumer segments: Current Customers & Loyal Customers based on online ordering frequency, New Customers, and Potential Customers
  • Varied messages with different offers to each group utilizing the Variable Messaging Impact Postcard
  • Established a mailing frequency to maintain customer attention and stay top-of-mind

The Results

$29,497

sales increase compared to the previous month & 2,713 additional orders

179%

sales increase compared to the same promotional period the previous year & 59% increase in orders

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