Helena, Ala.—December 04, 2020—Mspark, a leading direct mail company, has hired Amanda Duitsman as Director of Marketing.
In her new role, Amanda will lead the team that executes marketing strategies that support sales and demand generation for Mspark. She will play an integral role in Mspark’s go-to-market strategy and planning.
“I believe Amanda’s background paired with her passion for combining actionable analytics and creativity into strategies that drive revenue, attract and retain customers, and elevate business relationships will take this team to the next level,” Vice President of Marketing Ritu Parr said. “I look forward to seeing all she will achieve in her new role.”
Before joining Mspark, Amanda served as Director of Marketing and Director of Client Services for Cox Media Group Orlando Radio, responsible for leading B2B and B2C marketing strategy and operations efforts. She also focused on research and consumer insights during her tenure, garnering more than $4.5 million in incremental revenue over a five-year period. Amanda holds a Bachelor of Arts degree in English and Communications from Rollins College.
In addition, Scott Bowdouris, who joined Mspark earlier this year as Director of Marketing, is moving into a new role as Director of Innovation. In this role, Scott will focus on creating innovative solutions through products and strategies to benefit Mspark clients. He will be tasked to look for new ways to optimize Mspark’s leading shared and direct mail products, as well as add new solutions to increase return on investment and attribution for Mspark’s clients.
“Innovation is a key strategy for Mspark’s success in 2021,” Parr said. “This new role marks our dedication to driving results for our clients through innovation. Scott has already made a positive impact in his short time at Mspark, and I look forward to elevating our advertising solutions to be an even greater fit for our clients and prospects.”