Industries

Furniture Retailer Marketing

Drive Traffic and Increase ROI with Integrated Advertising Solutions

62% of living room future shoppers responded to an ad or coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading furniture retailers across the U.S.

Top Furniture Industry Trends to Consider as You Build Your Marketing Strategy

As competition heats up in the furniture industry, store and online retailers are fighting to maintain and grow their share in a mature industry. Now more than ever, it is important to elevate your brand to consumers who are weighing their spending options carefully.

  • Furniture shopping is a research purchase, so staying top of mind is important. The US Department of Commerce reports that the percentage of furniture store sales per quarter were consistent in 2019: 22.27% Q1 2019; 24.59% Q2 2019; 25.57% Q3 2019, 26.97% Q4 2019.
  • During the COVID-19 pandemic, many retailers were forced to close their brick-and-mortar stores. After a steep drop in sales during April 2020, sales continued to trend upward in the ensuing months, once again reaching their historically consistent levels.
  • In fact, 29.4% of US adults plan to purchase bedroom, dining room and/or living room furniture within the next year.
  • The demand for online shopping is on the rise and offers furniture retailers additional opportunities for growth by selling on a larger platform and expanding the customer base geographically.

Sources: Prosper Insights & Analytics Monthly Consumer Survey December 2020, AdMall AudienceSCAN 2020

Influence Furniture Customers with a Multichannel Marketing Approach

Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with addressable geofencing digital ads. Promote awareness of your business and highlight your products while targeting your best potential customers.

  • Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
  • Reinforce awareness developed online and drive the next action step of traffic to your website or store locations. 60% of consumers are more likely to make a purchase after seeing an ad offline and online.
  • 73% of furniture shoppers redeem coupons from advertising inserts, 20% more than the average shopper and higher than any other coupon source (newspaper, email, company website, mobile).
  • 62% of living room future shoppers responded to an ad/coupon in the mailbox in the past 12 months; 51% responded to an internet banner ad.
  • 73% of Ashley Furniture shoppers responded to an ad or coupon in the mailbox in the past 12 months; 62% responded to an internet banner ad.
  • 69% of La-Z-Boy Furniture Galleries Customers responded to an ad/coupon in the mailbox in the past 12 months; 60% responded to an internet banner ad.

Sources: Prosper Insights & Analytics Monthly Consumer Survey January 2020, AdMall AudienceSCAN 2020, Print Campaign Analysis Millward Brown Digital, IPC Cross-Border E-Commerce Shopper Survey 2017

Read our furniture case studies to learn more about how furniture retailers leverage our advertising solutions to drive traffic and increase ROI.

Furniture Retailer Case Studies

We offer direct mail marketing solutions to fit any need and budget.

Quick Response Boost Mover Program 

Target movers as they make purchasing decisions for their new home with the Quick Response Boost Mover Program. More than 70 brand decisions are made during a move, with consumers spending an average of $9,000. Additionally, movers are 5x more likely to become long-term customers. The Mspark Quick Response Boost Mover Program is a trigger-based solo postcard and complementary addressable geofencing digital ads that give our clients the flexibility to target pre- and new movers and reach them within 2-3 days when they are quickly making purchase decisions.

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Preprinted Insert Boost Distribution

Do you already have a direct mail piece designed and printed? We can add your preprinted insert to our shared direct mail package, which will save you money when compared to other direct mail options. Targetable from the full market all the way down to the carrier route, this distribution option allows you to reach your ideal customer with your printed insert along with complementary addressable geofencing digital ads to your target audience. These digital ads warm up the mailbox and set the stage for the arrival of your printed piece, increasing reach and frequency of your campaign.

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Targeted Insert Boost Solution

Available in 9 sizes to meet your needs and budget, our Targeted Insert Boost Solution allows you to target the consumers most likely to do business with you all the way down to the carrier route level. The Targeted Insert Boost Solution includes a two-sided, full color piece that features only your business along with digital display ads. We have sizes ranging from standard inserts all the way up to mega inserts to meet any need. Your target audience will also receive complementary addressable geofencing digital ads, which warm up the mailbox and increase the reach and frequency of your campaign.

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Impact Postcard Boost Solution

Increase response rates and ROI with targeting down to the household level using our high-visibility Impact Postcard Boost Solution. What sets our Impact Postcard Boost Solution apart from other direct mail postcard options? When we send out our monthly shared direct mail package, your Impact Postcard mails outside the package. This means that your message will receive the benefit of looking like a stand-alone piece at a fraction of the cost of traditional postcard delivery. Complementary addressable geofencing digital ads targeted to the same audience warm up the mailbox and set the stage for the arrival of your postcard, increasing reach and frequency of your campaign.

The Impact Postcard Boost Solution is ideal for special events, acquisition and retention with options to saturate areas with the same message or target specific households with a unique message, creative and offers. For even greater impact, add-ons such as magnets, scratch offs and even punch cards are available.

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Gain valuable insights on how to advertise your business from our research on the furniture industry.

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