Category: Category Trends

A Make-or-Break Opportunity for E-commerce Marketers to Gain Market Share

  As America moves to a new normal, consumers are ready to spend, and the pent-up demand creates opportunities for customer acquisition and growth for e-commerce brands and marketers. In fact, the National Retail Federation projects retail sales will grow between 10.5% and 13.5% in 2021 as economic recovery accelerates. This presents a make-or-break opportunity […]
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4 Things Restaurant Marketers Need to Know Now

As restaurants reopen to a new normal across America, the surge of the Delta variant has led some states to reinstate restrictions. Even though progress has slowed recently, it’s important to implement strategies now for when we move past this temporary slowdown.  We have already seen in recent months the release of pent-up demand as […]
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The Holiday Season Starts Now: 4 Things Retailers Need to Know to Win

Seventy-one percent of consumers now feel comfortable shopping in stores, according to the latest study by the National Retail Federation. This return to stores along with other favorable retail trends predict an impressive recovery in the space, giving retailers every reason to be optimistic as they plan for the holiday season: Retail sales will grow […]
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Post-Pandemic Grocery Shopping: 5 Things Grocery Marketers Need to Know

The pandemic had a significant—and in some ways lasting—impact on consumer grocery buying behavior. As Americans emerge from the pandemic, it is critical that grocery marketers understand these changing behaviors and realign their grocery marketing strategies to reengage existing customers and acquire new to be successful in 2021 and beyond. Keep reading for 5 things […]
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Retailers: Pivot Your Marketing Strategy to Influence Purchasing Decisions and Win in 2021

As COVID-19 restrictions are lifted and stores across America reopen, now is the time for retailers to rethink their customer acquisition and retention strategies to align their organizations for success. Understanding how consumer behavior has shifted during COVID-19 will help inform your retail marketing strategy. A multichannel approach anchored with direct mail has been proven […]
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3 Top Challenges Marketers Face as America Reopens

The onset of COVID-19 changed the world almost overnight. Normal daily routines changed both immediately and dramatically, and consumer behavior shifts were just as swift. Consumers had to make adjustments in response to stay-at-home orders, lack of product or service availability and their concerns for their safety. As vaccines roll out and America reopens, it’s […]
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Dental Care Marketing that Leaves You with a Smile

As America emerges from the COVID-19 pandemic, there is some good news: 90% of consumers have either already been back to their dental office or are ready to go back. And with the anxiety and uncertainty of living through a pandemic, many of them need to go back sooner rather than later. The ADA Health […]
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Restaurant Marketers: Pivot Your Strategy to Gain Market Share as America Reopens

The restaurant industry is seeing a surge that has enabled them to recover sales lost during the pandemic. Sales increased 36% year-over-year to $61.2 billion in March 2021, according to RestaurantBusiness.com. This number is only slightly down from pre-pandemic sales of $62.7 billion in March 2019. Restaurant Business attributes this surge to consumers spending their […]
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Furniture Retailers: Redesign Your Marketing Strategy with Direct Mail to Capture Shoppers in 2021

Despite lockdown and disrupted supply chains during the pandemic, the home furnishings industry fared better than the economy overall in 2020, with 0.6% estimated growth in sales. The shift toward spending more time at home and working remotely is expected to help drive sales for the furniture industry in 2021, with 4% annual growth projected. […]
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