Case Studies

Retail

We help retailers meet their marketing goals with proven advertising solutions for ecommerce and brick-and-mortar stores.

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Read our marketing case studies showcasing how our solutions help retailers succeed. /span>

National Mass Merchandise Retailer

Objective

A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion.​

Our Approach

  • Performed an analysis utilizing client provided store list & customer sales data
  • Identified key carrier routes for distribution around store locations
  • Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response

The Results

$10

in revenue for every $1 spent on advertising

22%

higher redemption rates for participating stores

National Shoe Retailer

Objective

A national shoe retailer needed assistance adapting their marketing strategies to rapidly changing market conditions due to COVID-19. They were concerned about continuing advertising programs due to the uncertainty of store openings and localized restrictions.

Our Approach

Mspark partnered with the client to deliver targeted messaging to their most profitable customers using a Targeted Insert with relevant messaging that would resonate.

The Results

1000%

E-commerce sales increase

Significant

portion of online sales attributed to Mspark program

Client

partnering with Mspark to develop additional programs

National Beauty Supply Retailer

Objective

A national beauty supply retailer wanted to increase Beauty Club memberships and boost sales.​

Our Approach

  • Performed a Lifestyle Segmentation Analysis utilizing the client’s store list and customers sales data
  • Analyzed trade area where majority of customers live
  • Scored trade area geography based on look-alike customers and propensity to purchase beauty supplies
  • Identified key ZIP codes and split ZIP codes for distribution, reaching 3.1 million households
  • Created an actionable mailing solution to reach new and existing customers

The Results

9,629

Prospect coupon redemption

2,605

Prospect coupon and BCC membership redemption

27%

Of customers converted to Beauty Club Members

Did you know: 66% of retail store/mall/shopping center customers as well as 50% of shoppers who prefer online shopping have responded to an ad/coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest retail marketing trends and advertising opportunities on our retail page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with retailers across the U.S.  


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