Read our pharmacy marketing case studies showcasing how our solutions help pharmacies succeed.
Pharmacy – Grocery Chain Pharmacy Promotion
After seeing major success from a corporate mailing, a large regional grocery chain decided to change its marketing strategy from newspaper and television to shared mail.
- Utilizing a targeted insert solution, we saturated ZIP codes around store locations to reach 150,000 households with strong offers to drive traffic throughout the month:
- Free $25 gift card for a new pharmacy customer filling or transferring a prescription
- 10 cents off per gallon on milk for every gallon purchased on Mondays
- Free 16 oz. garden salad with $10 purchase
increase in sales when the printed piece hit mailboxes
Pharmacy – Retail Discount Chain Pharmacy Grand Opening
A retail discount client with over 650 locations was looking for a cost-effective solution from their current solo program to promote the grand opening of their pharmacy stores.
- Utilized Impact Postcard solution to leverage existing customer data & variable messaging with personalization to increase ROI.
- Segmented households based on current and potential customers.
- Offered store gift cards for transferring prescriptions to potential customers and to reward current customers to promote loyalty.
redemption rate for current customers
redemption rate for new customers
The client received almost $5 in sales for every $1 spent on advertising.
Client plans to utilize the Impact Postcard for future Grand Openings where dates align.