Case Studies

Insurance

We help home, auto, and life insurance providers meet their marketing goals with proven advertising solutions.

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Read our marketing case studies showcasing how our solutions help insurance providers succeed.

National Advertiser Case Study

Objective:

A Regional Telecom Company needed ​a cost-effective way to accelerate new customer acquisition while reducing cost per inquiry.​

Strategy:

  • Personally addressed Impact Message Postcard with aggressive intro offer for internet/cable/phone
  • Targeted desired householders in high-value geographies

The Results

1,200+

incremental inquiries from the Impact Postcard (not including current or lapsed customers who the client was able to upsell and win-back)

$41

per unique call - significantly lower than the client’s target of $55

25%

lower average cost per unique call with use of the Impact Postcard

National Communications Provider Case Study

Objective:

A major wireless provider needed a cost-effective solution that would increase store and online traffic.

Strategy:

  • Performed lifestyle analysis utilizing client-provided customer data, identified key ZIP codes around the consumer and store locations based on look-alike customers and propensity to purchase wireless services
  • Utilized client-provided database to segment customers by geography to receive targeted offers
  • Distribute over 100 million shared mail Wraps and Targeted Inserts

The Results

$2.51

cost per acquisition

Consistent

monthly frequency with appealing offers drive increased traffic & sales

71%

customer growth by mailing 11-13x compared to 37% customer growth without utilizing direct mail

Insurance Provider Case Study

Objective:

A leading insurance company needed actionable solutions to deliver consistent response to grow their customer base.

Strategy:

  • Developed market and ZIP-level profiles based on campaign needs using demographic and syndicated data.
  • Targeted high-value geographies that over-indexed for the organization’s targeted demographics.

The Results

20k

unique replies per month

3-4%

consistent response rate

Did you know?

  • 74% of potential home insurance switchers and 69% of potential auto insurance switchers responded to an ad or coupon in the mailbox in the past 12 months
  • 74% of potential life insurance switchers responded to an ad or coupon in their mailbox in the past 12 months

Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%. Learn more about the latest insurance marketing trends and advertising opportunities on our insurance page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading home, auto, and life insurance providers across the U.S. 


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