Case Studies

Home Services

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Read our marketing case studies showcasing how our solutions help home services providers succeed.

National Window Replacement Company

Objective

A national window replacement company wanted to increase sales, deliver unique messages to each household in the marketplace, and ultimately convert leads into customers.

Our Approach

  • Analyzed surrounding ZIP codes to determine households with propensity to replace windows and patio doors
  • Targeted the best 64,000 households surrounding the store
  • Utilized the Impact Image Postcard to increase response rates and deliver relevant messages to each household
  • Versioned postcards based on relevant lifestyle demographics to increase personalization

The Results

$65,000+

total revenue generated in sales

$50,400

return on investment

$3.45

in sales for every $1 spent on shared mail

Regional Pest Control Company

Objective

A regionally owned pest control company needed to acquire new consumers in their market and increase sales.​

Our Approach

  • Utilized the Impact Postcard to increase service calls and drive sales in 3 test markets
  • Ran an aggressive offer of $50 towards any initial treatment

The Results

100%

increase in leads in 2 markets, the third saw a 50% increase

Doubled

their footprint from 3 to 6 markets the following year

National Home Security Provider

Objective

A national home automation and security provider needed a cost-effective replacement for newspaper that would accelerate new customer acquisition while reducing cost per inquiry.

Our Approach

  • Partnered with client to create custom targeting profiles to identify desired households in high-value neighborhoods based on specified campaign parameters.
  • Utilized a targeted shared mail insert with an aggressive introductory offer for home security an automation.

The Results

44,000+

unique inquiries generated

$61

cost per call significantly lower than the client's print target of $150

Mspark

solution lowered the average cost per call by 59%

Carpet Cleaning Company

Objective

A carpet cleaning company looked to shared mail to cost effectively reach consumers in their market and promote their cleaning services.

Our Approach

  • Saturated the market reaching 87,000 households
  • Utilized a high visibility, high readership piece
  • Promoted strong offers to generate interest and awareness

The Results

45%

increase in sales YOY the first year

35%

increase in sales YOY the second year

Paving Company

Objective

A paving company was looking for an effective way to reach specific consumers in the marketplace and promote their paving landscaping services.​

Our Approach

  • Identified key split ZIP codes for distribution based on high value homes and retirement communities
  • Targeted 26,216 households across three consecutive mailing dates
  • Promoted services utilizing a high visibility, high readership print piece

The Results

10

new clients generated

$40,000

total revenue generated

$35,781

return on investment

$8.48

in sales for every $1 spent on shared mail

Did you know: Home Services and DIY customers respond to ads in the mailbox.

  • 64% of do-it-yourself home improvement consumers responded to an ad or offer in the mailbox in the past year.
  • 68% of major home remodeling project customers responded to an ad or offer in the mailbox in the past year.

Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest home services marketing trends and advertising opportunities on our home services page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

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