A Great Clips franchise was looking to drive traffic for existing and new customers, while also promoting a new store location.
- Saturated the market around the location, reaching 45,000 households
- Utilized a high visibility, high readership Wrap solution with an aggressive offer for a limited-time sale
Coupons redeemed during the promotional period
ROI from the mailing
Received in sales for every $1 spent on shared mail
Multi-Location Hair Salon
A hair salon was looking for an advertising solution that would not only attract new customers, but encourage repeat visits from existing customers.
- Identified and saturated key ZIP codes for 2 salon locations, collectively reaching 63,761 households
- Utilized a Targeted Insert and Wrap solution with strong coupon offers
ROI achieved for one store location
ROI achieved for second store location
National Hair Salon Franchise
A national hair salon franchisee recently opened a new location and needed an effective way to attract and grow new customers while maintaining existing customers.
- Developed a 3-month Grand Opening marketing plan utilizing the Impact Postcard to reach 15,000 households around the store monthly—the week of the grand opening and 2 weeks after
- The first 2 mailings offered a $6.99 haircut promotion to generate new customers and store awareness.
Coupons redeemed by new customers in the first 2 mailings
Generated in sales over a 2-month period