Case Studies

Hair Salons

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Read our marketing case studies showcasing how our solutions help hair salons succeed.

Hair Salon

Objective

A Great Clips franchise was looking to drive traffic for existing and new customers, while also promoting a new store location.

Our Approach

  • Saturated the market around the location, reaching 45,000 households​
  • Utilized a high visibility, high readership Wrap solution with an aggressive offer for a limited-time sale​

The Results

1,000

Coupons redeemed during the promotional period

265%

ROI from the mailing

$3.65

Received in sales for every $1 spent on shared mail

Multi-Location Hair Salon

Objective

A hair salon was looking for an advertising solution that would not only attract new customers, but encourage repeat visits from existing customers.

Our Approach

  • Identified and saturated key ZIP codes for 2 salon locations, collectively reaching 63,761 households
  • Utilized a Targeted Insert and Wrap solution with strong coupon offers

The Results

14%

ROI achieved for one store location

28%

ROI achieved for second store location

National Hair Salon Franchise

Objective

A national hair salon franchisee recently opened a new location and needed an effective way to attract and grow new customers while maintaining existing customers.

Our Approach

  • Developed a 3-month Grand Opening marketing plan utilizing the Impact Postcard to reach 15,000 households around the store monthly—the week of the grand opening and 2 weeks after
  • The first 2 mailings offered a $6.99 haircut promotion to generate new customers and store awareness.​

The Results

603

Coupons redeemed by new customers in the first 2 mailings

$4,000

Generated in sales over a 2-month period

Did you know? 73% of potential salon switchers responded to an ad or coupon in their mailbox in the past 12 months.  Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest hair salon marketing trends and advertising opportunities on our hair salon page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

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