Case Studies

Fitness

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Read our marketing case studies showcasing how our solutions help fitness centers and gyms succeed.

Fitness Center Chain Case Study

Objective

A fitness center franchise owner wanted to increase gym membership and grow market share for an existing location.

Our Approach

  • Targeted zip codes in surrounding locations, reaching 71,000 households
  • Utilized aggressive offers and highlighted key differentiators:
    • Open 24 hours
    • Extensive equipment
    • FREE training
    • $10/Month – no commitment membership
  • Mailed the Impact Postcard due to cost savings over solo mail options
  • Established a mailing frequency to keep the fitness center name in front of their current and potential customers

The Results

800

New members and increased market share for the locations

3x

as many households reached with the Impact Postcard at the same price as a solo mail piece

Fitness Center

Objective

A fitness center was looking to increase traffic and number of memberships.

Our Approach

  • Targeted ideal consumers around location with a propensity to work out​
  • Mailed Oversize Sheet to surrounding households ​
  • Utilized aggressive offers such as “First Month FREE, no sign-up or annual fee!”​

The Results

2x

Client ROI in the first 2 months

30

New members added

$24

Received for every $1 spent, based on annual contracts

Fitness Center Membership Enrollment

Objective

A fitness center client was looking to increase its membership enrollment.

Our Approach

  • Targeted ZIP codes around location based on propensity to work out​
  • Distributed Impact Postcard on end-of-month December in-home date, reaching over 17,000 households ​
  • Promoted 50% off all enrollment, 1 month free with a minimum of 3 months memberships, 10% off any regular priced personal training sessions, and gym amenities

The Results

25

Customers took advantage of the membership enrollment promotion in 1 month

$6,000

ROI received for the client

Did you know? 61% of gym members responded to an ad in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest fitness marketing trends and advertising opportunities on our fitness page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

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