Case Studies

Discount Retailers

We help discount retailers meet their advertising goals with proven integrated advertising solutions.

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Read our case studies showcasing how our solutions help discount retailers succeed.

Retail Discount Chain

Objective

A retail discount client with 650+ locations was looking for a cost-effective solution from their current solo mail program to promote the Grand Opening of their pharmacy stores.

Our Approach

  • Utilized Impact Postcard with to leverage existing customer data and variable messaging with personalization to increase response and ROI
  • Segmented households based on current and potential customers
  • Offered store gift cards for transferring prescriptions to potential customers and rewarded current customers to promote loyalty

The Results

9%-10%

Redemption for current customers

0.6%-0.8%

Redemption for new customers

$5

In sales for every $1 spent on advertising

National Mass Merchandise Retailer

Objective

A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion.​

Our Approach

  • Performed an analysis utilizing client provided store list & customer sales data
  • Identified key carrier routes for distribution around store locations
  • Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response

The Results

$10

in revenue for every $1 spent on advertising

22%

higher redemption rates for participating stores

Did you know: 59% of Dollar General customers and 61% of Dollar Tree shoppers have responded to an ad/coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest discount retailer trends and advertising opportunities on our Discount Retailer page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with discount retailers across the U.S. 

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