Case Studies

Dental

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Read our dental marketing case studies showcasing how our solutions help dental practices succeed.

Dental Practice - Defending Market Share by Blunting Competitors

Objective:

In business for more than 10 years, a single dental practice with two providers was looking to protect their market share by blunting their competitors and increasing the number of new patients.

Strategy:

  • We used a data-driven approach to identify the best carrier routes to target based on income and families.
  • After three successful direct mail campaigns in Q1 of 2021, the client was interested in integrating addressable geofencing (AGF) digital display ads into their future mailings
  • We hyper-targeted the best households and deployed 18 digital impressions over the course of 10 days, during which the consumer also would receive an Impact Postcard in the mail.
  • After the initial campaign, we tracked the success of the campaign by monitoring website traffic, as well as foot traffic attribution.

The Results

2x

Doubled patient acquisition when the client integrated AGF digital ads into existing direct mail campaigns

0.12%

CTR - 50% greater than industry average

Dental Practice – Acquiring Customers and Increasing Sales

Objective:

A local dental practice was looking to gain new patients and grow their business.

Strategy:

  • Targeted key split ZIP codes around their location reaching approximately 15,000 households per mailing
  • Mail in rotating areas with households who have a high likelihood to use dental services
  • Created an attractive ad using a Targeted Insert to drive new patients.

The Results

50+

New patients averaged across all mailings

$125,000+

Generated in new revenue per year

$7.33

Gained in sales for every $1 spent on shared mail

Dental Practice – Building Business for Struggling Locations

Objective:

A regional dental practice needed a cost-effective solution to grow business and encourage repeat visits for 6 locations.

Strategy:

  • Leveraged frequency by mailing 19 in-home dates over an 11-month period among all 6 locations
  • Targeted specific ZIP codes around locations to drive business
  • Mailed a high visibility, high readership Impact Postcard to approximately 79,000 households offering a $69 new patient exam

The Results

4

new patients after the first in-home date

2 locations

completely booked all new patients after 3rd in-home date

Dental Practice – Creating Awareness to Drive New Business

Objective:

A local dental practice wanted a cost-effective tool to create awareness and drive business to a new location scheduled to open in a few months.

Strategy:

  • Targeted specific ZIP codes around the new location with a high-visibility Impact Postcard reaching approximately 16,500 households
  • Included strong offers such as “$29 teeth whitening”

The Results

6-8

new patients per month from each mailing

Did you know? In the past year, 62% of dental patients responded to ads in the mailbox. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest dental marketing trends and advertising opportunities on our dental page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading dental care providers across the U.S. to help them build successful dental marketing strategies.

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