Case Studies

Consumer Packaged Goods

Direct Mail Drives Results for Top National Brands

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National CPG Brand Marketing Case Study

National CPG Brand Marketing

Objective

Target and reach the very best shoppers located outside the urban city centers for a consumer packaged goods brand.

Our Approach

Various discount product offers for each product featured in the Wrap Set quarterly throughout the year

The Results

$34

Revenue for every $1 spent on advertising

19%

Increase in dollar sales

20.5%

Increase in unit sales for the participating brand

83%

Of consumers reached were incremental to the brand's FSI marketing efforts

Mspark is trusted by some of the world’s biggest brands to drive sales.

Did you know: Our shared mail package consistently achieves 80% readership, and our mailing area includes 1600+ Walmart locations. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest CPG marketing trends and advertising opportunities on our CPG industry page.

Sources: Millward Brown Print Campaign Analysis: Advertising Readership & Response Tracking Study, TNS Custom Studies, Simplifi

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