Case Studies

Automotive Services

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Read our marketing case studies showcasing how our solutions help tire and auto service providers succeed.

Auto Service

Objective

An auto service company was searching for new ways to increase sales and customer traffic to their location.​

Our Approach

  • Targeted Wrap Zones surrounding the auto service location.
  • Mailed a high visibility, high readership Wrap piece to more than 30,000 households./li>
  • Utilized strong offers, including oil change; tire rotation, balance, and brake check; state inspection for only $22.

The Results

$7,000

ROI in one month of mailing

Auto Service Center Grand Opening

Objective

A local auto service center needed to drive traffic in support of a grand opening of a new location.

Our Approach

  • Identified top households using demographic and behavioral data
  • Targeted 11,298 households around the store location
  • Promoted grand opening utilizing aggressive offers and a solo postcard

The Results

152

customers received within a 4-day time period; 143 were new customers

Surpassed

set goal by 13 additional customers a day

Car Wash

Objective

A car wash company wanted to increase traffic and grow sales with shared direct mail.

Our Approach

  • Identified key households for distribution
  • Targeted the best 15,000+ households around the store location with a 50% off car wash offer ($10 minimum)

The Results

403

Coupons redeemed

$2,437

ROI

$2.05

In sales received for every $1 spent on advertising.

Luxury Auto Service Company

Objective

A luxury automotive car service company turned to shared mail to increase foot traffic and drive new business.

Our Approach

  • Identified ZIP codes around the store location that are more likely to use auto dealer service centers.
  • Mailed a high visibility, high readership Impact Postcard to 11,000 households with strong offers.

The Results

$10,000

net sales generated

$4.56

in sales for every $1 spent on shared mail.

Did you know? 62% of oil change/routine auto maintenance customers have responded to an ad in the mailbox in the last year. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest tire & auto service marketing trends and advertising opportunities on our tire & auto page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with leading tire and auto service centers across the U.S.


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